The Duck Test

Although it may be a crisp fall morning, the subject title has nothing to do with decoys, guns, or waders.  It does, however, have much to do with an old wives’ tale, that seems to get referenced every now and then in our office.  It’s the duck test, and it can be a very reliable source for proving a theory.  There is no need to stay awake and study for this test; it simply takes a little common sense.  “If it looks like a duck, waddles like a duck, swims like a duck, and quacks like a duck….then it must be a duck!”

In summary, the test tends to imply that you can identify an unkown object, theory, or person by the repetitive habits or characteristics that the object or person displays.  Conversely, however, it can also be used to demonstrate that something is not what it appears to be.

The replacement window industry is plagued with interesting companies that many times employ interesting marketing tactics to get you to purchase their product.  “Simply the best for less….” or “Any size, white double hung window, installed for only $149,” or one of my personal favorites is when the company offers a “double lifetime” warranty are common catch phrases that you can see or hear on an almost daily basis right now.

Caveat emptor is Latin for “let the buyer beware.”  Don’t find yourself falling for a marketing ploy that you regret for as long as you live in your house.  Take your time, do your research, and select a reputable home improvement company that will be there to assist you with any issues, concerns, or problems.  Over the next few weeks, I will be providing you with a checklist of items to assist you in your window shopping.  Education is expensive; especially if it comes from trial and error.