I’ve recently had the unpleasant task of exploring 160+ applications for a receptionist position for our organization. Don’t get me wrong; I absolutely treasure the time getting to know the applicants….it is the process, the search, and the feeling of total “overwhelmingness” (I know, I know, but it’s my blog, I can create my own words, right?!) that brought about the negative attitude.
The trek that I was taking suddenly became an eye opening experience. First and foremost, my heart goes out to those that are still unemployed, searching, hoping, and waiting for an opportunity. However, it was somewhat disappointing to see improper grammar, spelling errors, lack of organizational skills, and other “first-impression” mistakes on a resume or letter of introduction.
The feelings of disappointment soon transformed themselves into the realization of what my customers must go through in their search for a contractor. Google searches, Angie’s List, Yellow Pages, and word of mouth referrals simply provide an avenue for the homeowner to engage the contractor. What happens next is the amazing part.
Some customers claim to make a decision based on investment dollars, some on the the initial appearance of the estimator, maybe others decide because of a referral, but I can assure you that none of these decisions are made by logic alone. All decisions are still driven by emotion.
Whether it be a maintenance free life style, the “new” color on the block, the theater room that will be a hit with the golf buddies, or the fact that you can now spend more time with the grandchildren; emotion is the motivator behind the decision.
Hiring new team members is never an easy process, but this time, it helped me see through the eyes of my customers, and I can assure you that the Larson Family of Companies doesn’t take that process for granted. We’ve been here since 1967, we know you, and we understand……let central Minnesota’s premier contractor assist you with all of your construction/home improvement needs.